Wednesday, 25 June 2014

Shocking road safety advert shows schoolchildren hit by speeding car

Northern Irish anti-speeding PSA

A disturbing road safety advert which shows a class of schoolchildren crushed by an out-of-control car has been launched in Northern Ireland.
 
While a ethereal acoustic version of Guns N' Roses 1988 hit Sweet Child O' Mine plays in the background, the ad shows a classroom of schoolchildren preparing for a class trip and heading out into the woods.

Elsewhere, a man leaves his house and gets into his car. As he speeds dangerously fast along a country road, the schoolchildren are shown exploring the woods, having fun with fishing nets and magnifying glasses, before sitting down together to eat.

The two scenes converge in a shocking moment, as the speeding vehicle spins out of control and smashes through a wall, flipping in mid-air and landing in the middle of the party of children, crushing them.

A caption then appears, reading 'shame on you', while a narrator explains that 'since 2000, speeding has killed a classroom of our children' and warns that 'you can never control the consequences if you speed'.

The distressing advert - produced by the Northern Irish government - has already been viewed more than 1.5 million times on Youtube, and has made headlines around the world, with journalists and bloggers dubbing it one of the most shocking public information films of all time - The advert, which shows a class of children wiped out, is causing controversy. What do you think?

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