The scarlet Ferrari 458 Italia – which starts at over £178,000 new – was parked in a roadside bay when it was struck by a white DAF truck, leaving a gaping hole in the side of the bodywork.
Police officers attended the scene but no arrests were made. The driver of the lorry was said to be shaken but not seriously injured, following the smash.
The incident happened in Kensington Square, one of the capital's most exclusive areas, and where the average house price is around £8million.
A Metropolitan Police spokesman said: "Police were called at approximately 2pm to Kensington Square to a collision between a lorry and a parked vehicle. The parked vehicle is a red Ferrari and the lorry was a white DAF truck,"