This is the dramatic moment an Eddie Stobart lorry burst into flames on the M6 motorway.
The incident was caught on camera on Wednesday afternoon at junction 9, north of Birmingham.
The picture shows the lorry cab and wheels were blazing, although West Midlands Police and West Midlands Ambulance Service said there were no reported injuries at the moment.
Motorist John Trifonos said: "You could literally see the plume of smoke for miles. I slowed down to take the photo but the heat from the fire was that intense I couldn't pause for long.
"I've never felt heat like it - it was like a furnace. Immense but very frightening. You could also hear popping and crackling sounds as the fire consumed the lorry.
"It looked like it was carrying a liquid or soft drink of some sort."
A spokeswoman for the Highways Agency said the lorry was carrying cans of cola, which were "exploding" as a result of fire